As Brand President of Victory Auto Service & Glass, Jeff Matt leads the brand in achieving its goals and driving success. With a passion for building a first-class organization, Jeff finds immense reward in shaping a company that reflects his original vision and values since Victory’s founding on March 1, 1997.
Originally from Minnesota, Jeff and his wife, Debby, now split their time between Minnesota and Florida. Married for 36 years, the couple cherishes their family, which includes two married children and three energetic grandsons.
Jeff’s free time is all about family, sports, and outdoor fun. A longtime Minnesota Vikings and Timberwolves fan, he has held season tickets for over 25 years. When he’s not cheering on his favorite teams, he enjoys fishing, staying up to date with current events, and watching shows like Shark Tank and Hard Knocks. Sharing laughs with his grandsons over AFV is a particular highlight.
Jeff’s journey started humbly, riding his bicycle to a small diner to clean grills. His early entrepreneurial spirit also saw him mowing lawns and shoveling sidewalks for neighbors. Over the years, his sense of community and generosity has grown, exemplified by his frequent travels to India, where he and his wife have informally adopted multiple families and two orphan girls who lovingly call them Mom and Dad.
