Brian Bates serves as Brand President at EAS Tire & Auto, where he leads with a mission of bringing hope, strength, and optimism to his team. His leadership focuses on fostering an environment for success by supporting his team, removing obstacles, and stewarding the brand’s assets. With over 20 years of experience at the company, Brian finds the most rewarding aspect of his role to be the collaboration and support provided by the Straightaway platform, allowing him to elevate his team’s performance exponentially.
A fourth-generation Coloradan, Brian grew up in Arvada and now resides in Littleton with his wife of 32 years, Rhondi. Together, they’ve raised two children, Adam and Kiersten, and share their home with two Savannah cats, Ruby and Sapphire, and a “grand-dog” Golden Retriever named Goose. Outside of work, Brian enjoys an adventurous lifestyle filled with wakeboarding, wakesurfing, skiing, fishing, 4-wheeling, and traveling abroad.
Whether a night out eating sushi, singing Toby Keith’s “I Should’ve Been a Cowboy” at karaoke, or exploring interesting places like Berchtesgaden, Germany, Brian’s approach to life is a testament to his dynamic blend of hard work, family values, and love for the great outdoors.
