Cameron Chernikow is the Chief Customer Officer at Straightaway, where she oversees the Marketing, Merchandising, and Data & Analytics functions. In this role, Cameron is focused on driving new customers to the shops, enhancing customer loyalty, and developing programs that increase profitability. With a wealth of experience in customer-centric roles, Cameron’s previous 12.5 years at American Tire Distributors spanned from entry-level marketing to Vice President of Merchandising, equipping her with a strong foundation in driving business growth.
Born and raised in Charlotte, NC, Cameron is a rare “unicorn” who returned to her hometown after college at Middle Tennessee State University. She is happily married to her husband, Alex, with whom she has a daughter, Hazel, and two golden retrievers, Kingston and Ollie. Cameron finds inspiration in the words of Philippians 4:13, “I can do all things through Christ who strengthens me,” which guides her both personally and professionally. When she’s not working, she enjoys spending time with her family, getting outdoors, engaging in group fitness, and exploring interior décor projects.
Her favorite hobbies include indulging in tacos, which she calls “YUM,” and visiting Bordeaux, France, her favorite travel destination. Whether focusing on family, fitness, or business, Cameron Chernikow brings passion and dedication to everything she does.
