Cameron Chernikow is the Executive Vice President & Chief Brand Officer at Straightaway, where she leads brand strategy and execution across the company’s expanding portfolio of local automotive service brands. She oversees Performance Marketing, Field Marketing, In‑Shop Environment, and Brand Communications, ensuring every brand shows up with consistency, clarity, and measurable impact across the full customer journey.
With more than a decade of experience in customer‑centric and growth‑driven roles, Cameron most recently spent nearly 13 years at American Tire Distributors, rising from entry‑level marketing to Vice President of Merchandising. This progression equipped her with deep expertise in brand building, category strategy, vendor partnerships, and operational alignment – capabilities she now applies to accelerate Straightaway’s market expansion and customer experience differentiation.
Cameron holds an EXL Certification and a degree in Organizational Communications with a Marketing minor from Middle Tennessee State University. Outside of work, she enjoys life with her husband Alex, their daughter Hazel, and their Golden Retriever, Ollie. She’s energized by HIIT‑style group fitness, time outdoors, interior design projects, and a good book.
