Steve Rich is the Brand President of All County Automotive, a company that has been serving the community since 2004. With 20 years in the industry, Steve’s greatest reward is working with a talented and dedicated team that has contributed to his growth both professionally and personally. His passion for collaboration and leadership drives his commitment to excellence within the company.
Born and raised in Miami, Florida, Steve moved to Palm Beach County in 1996 to start a family and has called it home ever since. He has been married to his wife, Kim, for 28 years, and they share three children: Austin, Caitlyn, and Hunter (“Catfish”). Steve cherishes time with his family, whether fishing, enjoying sports, or simply relaxing together.
A natural entrepreneur, he started selling Blow Pops at school and cutting lawns as a kid, later building a career defined by hard work and dedication. Steve is passionate about everything else he tackles, from family life to fostering growth in his team at All County Automotive.
